Energize Your Recruitment Marketing for greater impact and increased efficiency.
Text-based automation tools can leave candidates feeling disconnected and disengaged. SparcStart reinvigorates your recruitment marketing by infusing dynamic and authentic video into every step of the candidate journey.
Connect with Candidate using SparcStart
By capitalizing on candidates’ responsiveness to dynamic, visual content, you unlock new levels of efficiency and effectiveness in your recruitment marketing efforts
Humanize your jobs with video enhanced Job descriptions.
Written job descriptions can sound and look the same, failing to spark interest in qualified candidates. Sparc enhances your job postings by embedding short hiring manager video clips to your career site job postings.
Engage your audience with credible video content.
Static communication doesn’t generate engagement and video can be hard to create at scale. Amplify makes it easy to build a powerful video library and share content that strengthens every aspect of candidate communication.
Optimize your recruitment marketing assets.
Recruitment marketing assets are often saved across multiple locations making it difficult to
access, share, and track. With Empower, recruiters find and use the resources they need to
hire quality candidates, and provides managers with the essential decision-making analytics.
What are the industry experts saying?
SparcStart makes video easy.
Our intuitive platform simplifies the creation, approval, and management of video content at
scale, ensuring that your messages not only reach candidates but truly resonates with them.
Step 1 - Request
Request a video from a hiring manager or any employee with a simple template.
Step 2 - Record
With no app to download, recording a video is fast and simple on a phone, laptop or tablet.
Step 3 - Edit
Ensure your videos are professional and meet all your brand standards with the intuitive editing suite.
Step 4 - Approve
Keep all your videos safe and secure until a designated Approver reviews and approves them.
Step 5 - Share
Expand your visibility with one-click sharing and integration with your social media accounts and tech stack.
Step 6 - Measure
Track and measure the impact of all your videos and recruitment market assets with datailed reports and analytics.
Trusted by top companies
How do you want to strengthen your recruiting?
Reduce Ghosting
If candidates are dropping out of the process before interviews or disappear before the first day of work, efficiency plummets and costs skyrocket. Candidates are not feeling connected to the job.
Add Video To Each Step
With remote processes and increased automation, candidates feel detached and increasingly abandon the process. Seeing and hearing from employees through informal video increases the connectivity.
Track Marketing Activity
It can be difficult to track the impact of your recruitment marketing and employer branding efforts. This makes it near impossible to adjust your strategy.
Utilize Empower Analytics
Using analytics that track asset usage, shares to social, social media engagement, and individual recruiter metrics allows you to adjust your efforts for maximum impact
Increase Diversity
If the candidate pool is lacking diversity or diverse candidates drop out during the process, DEI goals will not be met. The company’s commitment to diversity may be lacking credibility and authenticity.
Showcase Diverse Employees
Diversity statements can seem empty and generic to candidates but examples of diverse employees thriving in the company is powerful. Having a variety of faces and voices in video in compelling.
Comply with Data Privacy Laws
Data privacy laws in the United States and Europe require employers to remove employee images from public sites when requested.
Track Asset Content and Usage
Empower tracks which assets contain an employee’s image and where those assets have been shared enabling full compliance with the law.
Differentiate Your Jobs
Text based job descriptions all look and sound the same, leaving candidates feeling no connection to any one job or company. Its difficult to tell the difference between you and your competitors.
Use Sparc Landing Page
Helping candidates become aware of a job, understand the opportunity immediately apply is difficult outside of job sites. Creating job specific landing pages at scale is easy with Sparc.
Power Social Recruiting
Candidate activity on the job boards and career sites is reduced and recruiting results suffer. Moving postings of job site and onto platforms where candidates are already looking is essential for visibility.
Building Video Library
Translating a global EVP and employer Brand message to local areas or specific candidate populations strengthens the communication. Employees is powerful.
Increase Recruiter Productivity
Recruiters spend hours a week searching for the assets they use when communicating with candidates.
Store Assets in Centralized Place
By making your assets easy to find in one location, you will free up your recruiters to spend more time recruiting, and less time searching for assets.
Generate Better Applications
Insufficient number of applicants can lead to unmet hiring needs or low-skilled hires. Candidate activity is reduced due to environmental factor and an inability of employers to differentiate opportunities.
Add Hiring Manager Video
When candidates get to “meet your boss,” the job immediately distinguishes it self from others and has a personal outreach. Video allow hiring managers to speak to candidates at scale.
Build Visibility
An employer brand is not well established and candidates are not exploring career opportunities. Recruiters can identify qualified candidates but struggle to convert them to applicants.
All Video Social Strategy
Individual stories resonate with candidates and they connect messages to specific people and companies. Candidate engagement with video on social media is significantly stronger than text postings.
How do you want to strengthen your recruiting?
Reduce Ghosting
If candidates are dropping out of the process before interviews or disappear before the first day of work, efficiency plummets and costs skyrocket. Candidates are not feeling connected to the job.
Add Video To Each Step
With remote processes and increased automation, candidates feel detached and increasingly abandon the process. Seeing and hearing from employees through informal video increases the connectivity.
Track Marketing Activity
It can be difficult to track the impact of your recruitment marketing and employer branding efforts. This makes it near impossible to adjust your strategy.
Utilize Empower Analytics
Using analytics that track asset usage, shares to social, social media engagement, and individual recruiter metrics allows you to adjust your efforts for maximum impact
Increase Diversity
If the candidate pool is lacking diversity or diverse candidates drop out during the process, DEI goals will not be met. The company’s commitment to diversity may be lacking credibility and authenticity.
Showcase Diverse Employees
Diversity statements can seem empty and generic to candidates but examples of diverse employees thriving in the company is powerful. Having a variety of faces and voices in video in compelling.
Comply with Data Privacy Laws
Data privacy laws in the United States and Europe require employers to remove employee images from public sites when requested.
Track Asset Content and Usage
Empower tracks which assets contain an employee’s image and where those assets have been shared enabling full compliance with the law.
Differentiate Your Jobs
Text based job descriptions all look and sound the same, leaving candidates feeling no connection to any one job or company. Its difficult to tell the difference between you and your competitors.
Use Sparc Landing Page
Helping candidates become aware of a job, understand the opportunity immediately apply is difficult outside of job sites. Creating job specific landing pages at scale is easy with Sparc.
Power Social Recruiting
Candidate activity on the job boards and career sites is reduced and recruiting results suffer. Moving postings of job site and onto platforms where candidates are already looking is essential for visibility.
Building Video Library
Translating a global EVP and employer Brand message to local areas or specific candidate populations strengthens the communication. Employees is powerful.
Increase Recruiter Productivity
Recruiters spend hours a week searching for the assets they use when communicating with candidates.
Store Assets in Centralized Place
By making your assets easy to find in one location, you will free up your recruiters to spend more time recruiting, and less time searching for assets.
Generate Better Applications
Insufficient number of applicants can lead to unmet hiring needs or low-skilled hires. Candidate activity is reduced due to environmental factor and an inability of employers to differentiate opportunities.
Add Hiring Manager Video
When candidates get to “meet your boss,” the job immediately distinguishes it self from others and has a personal outreach. Video allow hiring managers to speak to candidates at scale.
Build Visibility
An employer brand is not well established and candidates are not exploring career opportunities. Recruiters can identify qualified candidates but struggle to convert them to applicants.
All Video Social Strategy
Individual stories resonate with candidates and they connect messages to specific people and companies. Candidate engagement with video on social media is significantly stronger than text postings.
SparcStart seamlessly integrates with your existing tech stack with no-code integrations.
Recognized globally as best in class
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